Rachel Hoeft

I was asked to create banner stands that are roughly 3' x 6.5' each. These would be used individually or all together for small 10' x 10' trade shows.

In mid-2018, I was given the task to begin working on the re-brand of Samson Corporation. While I cannot take credit for the choosing of the booth structure, I did design all the background panels and signage as well as placement of product.

In 2018, I re-designed the backdrops for the Balcrank 10x20 and 10x10 trade show booths. In its design I wanted to convey how long the company has been around (100+ years), the products we are known for and all branches of products Balcrank offers. Keeping with the well-established brand, I used the color scheme that Balcrank is known for and made it more modern with the typography choice and minimalist design.