In 2018, I re-designed the backdrops for the Balcrank 10×20 and 10×10 trade show booths. In its design I wanted to convey how long the company has been around (100+ years), the products we are known for and all branches of products Balcrank offers. Keeping with the well-established brand, I used the color scheme that Balcrank is known for and made it more modern with the typography choice and minimalist design.